At Sigmund we seek to expand the fields
of advertising and branding through
the innovative application of psychological
theory and technique.
Dr. Sundeep Thinda*
Partner
Sundeep has long merged his interests in music and the creative arts with the field of psychology. As a research psychologist, his interests have included the application of psychological theory to the understanding of creativity and artistic expression. Additionally, his professional activities have included working as a clinical psychologist, teaching at area universities, writing articles, and conducting radio and television appearances throughout the Vancouver area.
Dr. Graeme Saruk*
Partner
Dr. Graeme Saruk is a psychologist and co-founder of Sigmund Consulting. In his consulting work, Graeme has worked with companies from the healthcare, pharmaceutical, retail, hospitality and financial industries, helping them to identify the emotional needs and barriers shaping their customer’s behaviour. He has written and spoken on a range of marketing-related topics, including understanding consumer motivation, approaches to qualitative market research, and the effect of emotion on consumer thinking and behaviour. In addition to his consulting work, he has worked as a clinical psychologist, conducted research, lectured and taught courses at a number of colleges and universities.
Advisory Board*
We have been very fortunate to be able to draw on the wisdom and experience of individuals far
smarter than ourselves, and are deeply grateful to them for their generosity. The individuals
listed below provide us with insight and direction well beyond our own areas of expertise, thus
allowing us to serve our clients even better.
Greg Bunch
Don Gurney
Cynthia Saruk
Greg is an international speaker and consultant, and the founder of Masterplan International, a company committed to helping people lead wisely and well. Greg’s leadership and advice have been pivotal to the development and formation of Sigmund.
Don is the founder and primary architect of OpenSpace Architecture, a Vancouver-based firm specializing in some of the coolest work you’ll ever see. Don provides us with valuable insights and guidance on all things architectural or real-estate related.
Coming Soon.