At Sigmund, we specialize in providing companies with valuable insight* into the emotional and motivational factors influencing their customers’ attitudes and behaviour, and shaping the perception and success of their brand.
Identifying the emotional responses triggered by a product, brand or experience.
Understanding psychosocial factors affecting consumer motivation.
Clarifying the role of a product or brand in shaping the personal identity of the consumer.
Uncovering implicit metaphors used by consumers to conceptualize their relationship to a product or brand.
Understanding the way a brand or company is perceived in terms of its relationship to a community.
By helping companies to understand themselves and their customers at a deeper level, we contribute to their
success*…
Developing more creative and cost effective marketing.
Distinguishing themselves by more accurately identifying and addressing specific customer needs and wants.
Uncovering themes and images for successful advertising.
Increasing brand loyalty.
Identifying unique market groups.
More accurately predicting consumer behaviour.
Enhancing product development.