sigmund consulting group

Sally Budd

Graeme — Tue, 10 Nov 2009 07:02:58 +0000

A recognized leader in bringing innovation and forward thinking to marketing research, Sally has more than 20 years in the industry. She brings a broad range of both industry and methodological insight to her role at Sigmund.
Over the years, Sally has leveraged her experience within both the agency and client environments to build a depth and breadth of expertise. Her expertise has touched a broad range of industries, including retail, healthcare, pharmaceutical, technology and media. Having worked on projects throughout North America, Europe, Africa and the UK, Sally brings a strong global perpective to her work with Sigmund.
Sally is a board member of the Brtish Columbia chapter of the Market Research and Intelligence Association and is responsible for student development initiatives. She holds a bachelor of commerce degree with a double major in market research and research methodology.
Having recently been instrumental in the development of online marketing research methodologies, Sally is excited to be contributing her skills to Sigmund Consulting’s in -depth emotional research expertise.

Graeme — Mon, 23 Mar 2009 20:10:11 +0000

White Papers.

Project Samples.

Greg Bunch

Sigmund — Fri, 06 Feb 2009 22:51:14 +0000

Greg is an international speaker and consultant, and the founder of Masterplan International, a company committed to helping people lead wisely and well. Greg’s leadership and advice have been pivotal to the development and formation of Sigmund.

Don Gurney

Sigmund — Fri, 06 Feb 2009 22:50:34 +0000

Don is the founder and primary architect of OpenSpace Architecture, a Vancouver-based firm specializing in some of the coolest work you’ll ever see. Don provides us with valuable insights and guidance on all things architectural or real-estate related.

Cynthia Saruk

Sigmund — Fri, 06 Feb 2009 22:33:23 +0000

Coming Soon.

Advisory Board*

Sigmund — Fri, 06 Feb 2009 22:18:45 +0000

We have been very fortunate to be able to draw on the wisdom and experience of individuals far
smarter than ourselves, and are deeply grateful to them for their generosity. The individuals
listed below provide us with insight and direction well beyond our own areas of expertise, thus
allowing us to serve our clients even better.

Dr. Sundeep Thinda*

Sigmund — Fri, 06 Feb 2009 21:22:32 +0000

Partner
Sundeep has long merged his interests in music and the creative arts with the field of psychology. As a research psychologist, his interests have included the application of psychological theory to the understanding of creativity and artistic expression. Additionally, his professional activities have included working as a clinical psychologist, teaching at area universities, writing articles, and conducting radio and television appearances throughout the Vancouver area.

Dr. Graeme Saruk*

Sigmund — Thu, 05 Feb 2009 21:41:49 +0000

Partner
Dr. Graeme Saruk is a psychologist and co-founder of Sigmund Consulting. In his consulting work, Graeme has worked with companies from the healthcare, pharmaceutical, retail, hospitality and financial industries, helping them to identify the emotional needs and barriers shaping their customer’s behaviour. He has written and spoken on a range of marketing-related topics, including understanding consumer motivation, approaches to qualitative market research, and the effect of emotion on consumer thinking and behaviour. In addition to his consulting work, he has worked as a clinical psychologist, conducted research, lectured and taught courses at a number of colleges and universities.

follow GraemeSaruk at http://twitter.com

Be Good*

Sigmund — Thu, 05 Feb 2009 01:08:48 +0000

This is pretty straight forward; to do what we do very, very well. As a company, we will provide
our clients with valuable, timely services that help them do what they do better. We also
recognize that we can always do better ourselves, and will strive to never become satisfied or
complacent in our work.

Be Brave*

Sigmund — Thu, 05 Feb 2009 01:08:02 +0000

This should be fun; an adventure of sorts. Recognizing that fear of failure inhibits growth, we will
strive to create an atmosphere that values innovation and embraces creativity.
Nothing ventured, nothing gained, right?